"Tencha is the name for tea leaves used for Matcha, before the leaves are ground into fine powder. The Tencha flavor, brewed by same way with Gyokuro, is quite unique, pure, noble, and elegant. The tea color is pale green, the taste is deep and mellow, and the subtle noble aroma lingers in the mouth for a while. It is different both from Gyokuro and Matcha.
Tea leaves for Tencha are grown in the same way as Gyokuro, but processed differently than Gyokuro. Tea leaves for Tencha and Gyokuro are grown in the shade for 20 or 30 days before harvest, so that both contain much Theanine, which is the source of its smooth and mellow taste. Harvested fresh tea leaves are first steamed. Then in the case of Gyokuro, the steamed tea leaves are dried and kneaded by crumpling. In contrast to Gyokuro, the steamed tea leaves for Tencha are dried but not kneaded. Then to make Matcha, Tencha is ground into fine powder.
Tencha is not kneaded, in contrast to Gyokuro or Sencha. The cell walls of the tea leaves are broken down by the kneading process, so that all elements of Gyokuro and Sencha can easily be infused into water. Only the elements of pure elegant flavor are infused. And unlike Gyokuro or Sencha, it is not easy to extract the flavor from Tencha during the brewing process. Only high grade or highest grade Tencha can brew flavorfully in water.
The special growing and processing of Tencha creates its unique and pure elegant flavor."
Because of this, only tea manufacturers have known the flavor of Tencha. It has remained secret for many years. The flavor, which is different from Gyokuro and Matcha, is uniquely very pure and elegant, though drinking Tencha is not allowed by the rules of Tea Ceremony. The tea color is pale green, the taste is deep and mellow, and the subtle noble aroma lingers in the mouth for a while.
We would like tea connoisseurs from around the world to discover and enjoy the unique and pure elegant flavor of Tencha."